AOV What does it mean?
Average Order Value
AOV means Average Order Value, calculated by dividing total revenue by the number of orders. For a direct-to-consumer site, document the data source, date range, attribution model, currency, taxes, and deduplication logic, then reconcile analytics with orders and payments.
English source text; no reviewed translation is available for this entry.Chinese explanation
AOV 是 Average Order Value 的缩写，计算方式为总销售额 ÷ 订单数。独立站常通过加购、套装、满减和交叉销售提升 AOV。 独立站运营中应说明数据来源、统计周期、归因模型、货币、税费和去重逻辑，并把前端分析平台数据与订单、支付及退款记录交叉核对。
English definition
AOV means Average Order Value, calculated by dividing total revenue by the number of orders. For a direct-to-consumer site, document the data source, date range, attribution model, currency, taxes, and deduplication logic, then reconcile analytics with orders and payments.
Usage
Use this expression only with confirmed product, order, payment, or logistics facts. Check the requirements of the target market.
Common mistakes
Confirm the term, scope, units, and commercial conditions before using it in customer-facing content.