ACOS What does it mean?
Advertising Cost of Sales
ACOS is Advertising Cost of Sales, calculated as ad spend divided by attributed ad sales. Amazon usage depends on the marketplace, account, ASIN, variation, campaign type, attribution window, and the current definition shown in Seller Central or the advertising console.
English source text; no reviewed translation is available for this entry.Chinese explanation
ACOS（Advertising Cost of Sales）= 广告花费 ÷ 广告归因销售额 × 100%。数值越低不一定越好，还要结合利润率、广告目标和自然排名判断。 Amazon 运营中应区分站点、店铺、商品、变体、广告类型和统计周期，并以 Seller Central 或广告后台当前显示的字段定义与平台政策为准。
English definition
ACOS is Advertising Cost of Sales, calculated as ad spend divided by attributed ad sales. Amazon usage depends on the marketplace, account, ASIN, variation, campaign type, attribution window, and the current definition shown in Seller Central or the advertising console.
Usage
Use this expression only with confirmed product, order, payment, or logistics facts. Check the requirements of the target market.
Common mistakes
Confirm the term, scope, units, and commercial conditions before using it in customer-facing content.