Sponsored Products 是什么意思？
Amazon 站内按点击付费的商品广告类型。
中文解释
Sponsored Products在跨境业务中通常指“商品推广”。Amazon 站内按点击付费的商品广告类型。 Amazon 运营中应区分站点、店铺、商品、变体、广告类型和统计周期，并以 Seller Central 或广告后台当前显示的字段定义与平台政策为准。
英文定义
Sponsored Products is commonly used in cross-border business to describe 商品推广. Amazon usage depends on the marketplace, account, ASIN, variation, campaign type, attribution window, and the current definition shown in Seller Central or the advertising console.
使用场景
沟通时应结合订单、产品、市场或平台上下文确认 Sponsored Products 的具体口径。 分析指标或执行操作时记录站点、ASIN、活动类型、归因窗口和数据日期。
常见误区
常见误区是跨站点、跨广告类型或跨统计周期直接比较数据，或者把平台指标误当作最终财务利润。
业务例句
Please confirm the Sponsored Products requirements before placing the order.下单前请确认商品推广相关要求。Amazon 运营
Could you share the Sponsored Products details for this shipment or product?请提供这批货物或产品的商品推广详细信息。业务沟通
Record the marketplace, ASIN, date range, and Sponsored Products definition used in this report.请在报告中记录站点、ASIN、日期范围和商品推广口径。Amazon 运营复盘
常见搭配
Sponsored Products requirements · 商品推广要求confirm Sponsored Products · 确认商品推广